We had the great opportunity to work with the American Crossroads Super PAC team to play a pivotal role in Thom Tillis upset victory over Senator Kay Hagen. Tillis never led until election day which is the only poll that matters! Our work with Crossroads began in May and went right through the general election. Late in the primary we created ads that advocated Thom Tillis which were the turning point to helping him break the 40% mark in the primary to avoid a runoff. Here is Roll Call’s May write up on the first ad.