DMS+C served as the media strategist for the Republican Party of Virginia’s historic take-over of the Virginia State Senate this November. DMS+C working with General Consultant Paul Bennecke and RPV Executive Director Dave Rexode helped the GOP defeat two long time Democrat incumbents securing new GOP Senate seats for Bryce Reeves, Bill Stanley, Dick Black and Tom Garrett.
Doug McAuliffe and DMS+C created over thirty commercials eight of which featured an endorsement commercial by Governor Bob McDonnell who’s 70% job approval rating no doubt had a considerable effect on the results.
By winning three of four State Senate seats in Loudon and Prince William County DMS+C continued its expertise in helping GOP candidates win in the swing suburban counties in Northern Virginia.
DMS+C also helped State Delegate Charles Poindexter win reelection despite being targeted by Virginia Democrats.
Below are three commercials aired during the campaign and a recent Wall Street Journal article about the historic victories.